What Hotel Guests Really Want: Insights from Recent Studies

Conny from Katchi

March 15, 2023

What Hotel Guests Really Want: Insights from Recent Studies

Have you ever wondered what hotel guests really want during their stay? Is it a fancy tech gadget next to their bed to control the entire room or is it an english breakfast, a king-size bed, or a persnalized greeting card from the hotel manager himself? Well, you don't have to wonder anymore! In a recent study conducted by Scandic, over 1,000 people were surveyed on their preferences in guest houses. The results might surprise you and provide insights into what hotels can do to enhance their guests' experience. Keep reading to discover what hotel guests really want.

How guests choose their hotel:

A large Scandic hotel study revealed how the majority of hotel guests choose their hotel and rooms.
While 60 percent of female guests choose their hotels based on the type and size of the bed, restaurants and half-board are among the top ten criteria for men. Breakfast is the number one priority, with 69 percent of respondents stating this. Both sexes prefer a cozy atmosphere to cool luxury, a trend that is now referred to as "cocooning" - these are just a few of the results of the representative study "Growth Trends in the German Hotel Market", which surveyed 1,000 Germans on behalf of Scandic by the Institute for Management and Economic Research (IMWF).


According to the study, women place more value on a cozy atmosphere with 72 percent, compared to men with 64 percent. However, men are not fans of cool modernity, with only 29 percent of them preferring a modern design. Luxury and elegance are also only expected by 21 percent of men and 19 percent of all respondents from an optimal hotel. The size and type of bed is a decisive criterion for 54 percent when choosing a hotel, with women even paying attention to this factor in 60 percent of cases.


For Germans, feeling good in a hotel doesn't just depend on the aesthetics. "At home, the needs of every family member are taken into account - that's why we also take care of children, allergy sufferers, and other people with special needs," says Michel Schutzbach, Head of Europe Scandic Hotels, about the study results, "this also applies to breakfast, which contributes to well-being with healthy alternatives, Fairtrade coffee, and gluten-free, lactose-free, and vegan products." In the survey, 72 percent said that a successful start to the day with breakfast is important to them - bread rolls and muesli are far more popular than the minibar or room service.


More than a third (36 percent) of respondents also want a personal contact at the hotel. Among 35 to 49-year-olds, this desire was the most frequently mentioned service, with 44 percent. According to the study, people who welcome guests are much more important than technical gadgets. The only technology that really matters to Germans is fast WLAN access. However, only 12 percent of guests want to communicate via a digital voice assistant, and only 13 percent want to control room technology via their smartphone. Under 35-year-olds are much more open-minded towards the "smart room" with 27 percent. Older people are more likely to warm up to digital access to newspapers.

Fun Facts About Hotel guests

A survey found that 30% of hotel guests have accidentally walked into the wrong hotel room. How come? Guests may forget their room number or get confused with the layout of the hotel. In some cases, guests may also mistake their room for a friend or family member's room, especially if they are staying on the same floor or in close proximity to each other. Additionally, hotel rooms can might look very similar..

According to a recent survey conducted by the bedding company, National Today, 80% of hotel guests make their bed every morning. This may come as a surprise to some, as many people may assume that hotel guests would take advantage of the housekeeping services and leave their bed unmade. However, the survey suggests that guests value a clean and organized space, even when they are away from home.

In recent years the most popular room service orders were hamburgers, club sandwiches, and French fries. Luckily there has been a shift in the types of room service lately due to an overall healthier lifestyle. Hotels are now offering vegetarian and vegan options as part of their room service menus. Overall, the trend towards healthier room service options reflects a broader shift towards wellness and sustainability in the hospitality industry.


In conclusion, understanding what hotel guests really want is key for creating a memorable and satisfying experience for them. From a cozy atmosphere to healthy breakfast options and personalized customer service, hotels that prioritize these preferences can differentiate themselves from competitors and create lasting memories for their guests. Additionally, offering sustainable and locally sourced ice cream, such as Katchi's handcrafted ice cream, can further enhance the guest experience and provide a unique touch, because we all know that love goes through the belly.
With our Katchi Ice Cream Vending machines, hotels can provide a fun and sustainable ice cream option for their guests.


Katchi Ice Cream Vending for hotels

Our popular ice cream vending machines provide your guests with a unique and enjoyable experience that sets your hotel apart from the competition.

Our handcrafted ice cream, made from locally-sourced ingredients, adds a touch of local flavor to your guests' stay and shows your commitment to sustainability.

By partnering with Katchi, a recognized expert in the sustainable ice cream business, your hotel can enhance its reputation as a quality focused hotel.

Our vending machines offer a convenient and contactless way for your guests to enjoy a sweet treat during their stay, without the need for additional staff or resources- and that's 24/7.

With a variety of flavors and options, our Katchi ice cream vending machines can appeal to a wide range of guest preferences, including those looking for healthier or allergy-friendly options.

Katchi Vending for Hotels

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