Ice Cream Content Creation – Production Reel

Product Description

Content creation package for documenting the creative development and production process of a custom ice cream flavor, limited-edition product or food collaboration.

This package is designed for brand activations, PR campaigns, cultural projects, product launches and social media storytelling. It captures the making of a custom flavor from ingredients and production to tasting and final presentation, creating authentic behind-the-scenes content for Instagram, TikTok, LinkedIn, press communication or internal campaign use.

Includes:

• Initial content briefing and alignment on the desired story angle, visual style and communication goals
• Development of a simple content concept for one production story
• Shot planning for the key production moments, such as ingredients, recipe development, mixing, swirls, inclusions, texture shots and final product presentation
• Filming during the production process at the Katchi production location or store
• Behind-the-scenes footage of selected ingredients, preparation steps and product details
• Close-up footage of texture, swirl, crunch, scooping and final plating / tasting moment
• Optional capture of the tasting or presentation moment with invited guests, PR team or creator, if scheduled on the same production day
• Selection of the strongest footage moments for storytelling use
• Editing of one vertical production reel for social media use
• Basic color correction and sound / music alignment
• Delivery of one final vertical reel, optimized for Instagram Reels / TikTok / Shorts
• Delivery of selected raw footage snippets for PR, social media or internal communication use

Please note: This package includes content production and one edited reel. Paid creator / influencer fees, posting obligations, media buying, advanced animation, subtitles in multiple languages, extended usage rights, voice-over recording, additional shoot days or campaign management are not included unless agreed separately.